Showing posts from July, 2017

2016, data on the sector

Article by Mikel Rius - Director of the Barcelona Beer Festival Translation from Spanish by Joan Villar-i-Martí
For the second consecutive year, I am glad to return to this blog to share a few thoughts on the publication of the Socioeconomic Report of Cerveceros de España for 2016. If you feel like it, you can review the notes published last year in this same blog, or even an article written in the distant 2012 and published in Cerveriana blog.

It has been a good year for industrial brewers: a 4.3% increase in production -up to 3,650 million litres- is undoubtedly an excellent figure. The main reason reported is the growth of tourism, together with a really curious fact: 99.5% of foreign visitors over the age of 18, almost the entirety, consume beer during their holidays in Spain. Worthy of a Trivial Pursuit question.

"The study falls short, it lacks data in many areas. This is a job that we have to do from within the craft sector"

The year of the can

It was Arriaca who last year came out with the first cans of craft beer from the Iberian Peninsula. There were bets, talks and rumors of all kinds around which would be the first microbrewery to do it, and finally it was this brewery from Guadalajara to hit first, contrary to forescasts.

The visibility and availability of the brand has grown exponentially, as well as its reputation thanks to the quality of their beers. In turn, once the pole position of the craft cans was obtained, the sector relaxed, and those projects that sounded more imminent seem to have taken more time to plan this relevant change in their processes.

"The emergence of new cans is nothing but proof of the continuous growth of the sector"