Innbrew, present and future
The first week of April had two dates circled with a red marker on the beer calendar, due to the celebration of the second edition of the trade fair Innbrew , and the first edition of a very promising event, Rustic & Wild. For today, let's focus on the former. In its second year, this B2B event had the challenge of consolidating itself as a recurring professional meetpoint, after a first edition that proved the potential for a fair of these characteristics, but that, in the midst of a pandemic, it became more of a reunion than a fully functional trade fair. In this sense, I summarise below a series of quick thoughts and reflections after following the event both remotely and in person: