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Showing posts from May, 2018

Beyond mouthfeel

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Much has been talked and written about the smell, taste and appearance of beer. Even commercial advertisements appeal to the sense of hearing, with alleged sounds of beer being served to make people thirsty and eager to down one after another. Conversely, except when describing the mouthfeel, beer is rarely talked about from the point of view of touch. So here's some personal, slightly-random reflections.


"The touch of the drinkware or the packaging influence our perception of a same liquid"