Showing posts from 2018

As seen from the outside

In a joint effort between the Catalan Tourism Board and Beer Events -the company behind the Barcelona Beer Festival- the Craft Beer & Gastronomy route was designed for the attendance of key people in the dissemination of beer culture. The main idea was to let leading writers and bloggers know more about the richness and gastronomic tradition from which we part as a country, with a special emphasis on the incipient microbrewing industry, which in recent years has begun to reap the fruits of its labours, shining both within and beyond our borders.

'I am proud to see how leading authors position themselves enthusiastically before what's been slowly brewing since the early 90's, with the contribution of many people'

Beyond mouthfeel

Much has been talked and written about the smell, taste and appearance of beer. Even commercial advertisements appeal to the sense of hearing, with alleged sounds of beer being served to make people thirsty and eager to down one after another. Conversely, except when describing the mouthfeel, beer is rarely talked about from the point of view of touch. So here's some personal, slightly-random reflections.

"The touch of the drinkware or the packaging influence our perception of a same liquid"