On boots, women and beer
'Bring a cold one, baby' - Images from Birrantic - It may have happened to many of you. Even without bad intention, it is recurrent to see sexist behaviours in our day to day, when we interact with other people. In fact, sexism is a phenomenon that is fully settled in our society. And as a social ecosystem, the beer scene of our country is also subject to of such attitudes. Advertising helped to create the collective idea that beer was a drink for men, relegating women to simple servants and decorative objects available for the enjoyment of the virile drinker. It mustn't have helped, either. JC: 'The belief that the brewer is automatically a man, is like assuming that the CEO of a large company must be a man'