Showing posts from October, 2017

Price and specialty

When we learned of the acquisition of a stake in Nómada Brewing Co by Grupo Mahou-San Miguel, it was not difficult to imagine that a new scenario for the entire local brewing industry was about to start. As expected by some of us, it was a matter of time until we knew of further acquisitions by the big guys -La Virgen by ABI, Sagra by MolsonCoors- but possibly one of the side effects that has immediately begun to be noticeable is a decrease in the price of beer.

"Who benefits from the new margin created by the drop of wholesale prices in beer?"