Showing posts from 2017

On eagerness

There has been lots of writing and talking around the Mostra de Cervesa Artesana de Mediona, one of our oldest beer festivals. Not only for its twelve editions, but also because many of the attendees from all over this time regard it as a very special event. The Annual Celebration for local beer lovers. I have previously published several texts on it. The magic of Mediona is, in fact, difficult to explain if you don't experience it yourself, and it is something that gets you hooked: something that makes many people want to experience it edition after edition.

This year, the wedding of a good friend collided frontally with the appointment that is reserved earlier in my calendar each year. After the initial moan, I thought I would take the opportunity to live Mediona in an alternative way: looking for its magic in the previous day. Trying to understand what makes it so special.

"We all carry a bit of Mediona inside of us"

Knowing the territory...

At this point I cannot speak of 'pleasant surprise', but it was nice to find once again a remarkable selection of local beer in my trips around the territory.
From bars to restaurants, even also in hostels and hotels, the frequency with which one can find good beer, produced a few kilometers away by small brewers, is certainly good news for consumers. A sign that we are doing things right. Something that concerns the brewing establishment, as our industry news shows us lately.

“CTretze is a great example of how important is local produce, and to know the territory”

Mediterranean post-truth

Oxford University Press awarded it as the Word of the Year 2016. Indeed, since last year 'post-truth' has entered our lives, being a popular word to be found in press, gatherings and all kinds of conversations. Many people use it, but anyway let's see what they say about it in the Oxford dictionary:
Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief

New looks

With this post today, I launch the new design of Birraire. Taking advantage of Blogger's new templates, launched in March 2017, I finally found a satisfactory balance between modernity, functionality and speed. It's nothing out of the ordinary, but it will allow me to focus on content, which in the end shall be the relevant stuff for a blogger.

"Few changes had been made since its inception, and the beer scene and my involvement in it have really changed"

The redesign has also served as a means to clean up unnecessary archaic elements, as well as to sort the content in a new set of static pages. On the menu above, you can find some key aspects that I had neglected until now, such as a contact page -which some of you actually made me notice in numerous occasions-. Indeed, the blog had not changed substantially since it was registered at the end of 2010 as a simple pastime. And both the beer scene and my involvement in it have completely mutated during this time.
I lea…

Craft Brew

At this same time last year I had just finished a job that supposed a new and interesting challenge for me. I have been writing for years, not only about beer here on the blog and other media, but also stories and essays. And even poetry on occasion. Besides, my profession has required me to translate a remarkable number of documents, mostly on financial regulation and banking operative procedures. Never before, however, had I exercised professional translation: an opportunity which, linked to my passion for beer, I did not hesitate to take advantage of as it arose.

"For its content and quality, a good gift for Sant Jordi both for homebrewers and beer enthusiasts"

Pièrre Zuber, a memory

Right now it is that time of the year when one leaves the Barcelona Beer Festival behind and realises that the world has not stopped in the last few weeks. After the usual three weeks long mental disconnection with reality, I sadly come upon the bad news of the death of Pièrre Zuber, owner of Délices et Caprices in Brussels.

"People like Pièrre perform an essential work for the dissemination of beer culture"

Barcelona Beer Festival 2017 - Activities

5 days left! The sixth edition of the Barcelona Beer Festival is very close, and the whole organisation team is very busy with the late details to ensure that everything goes well again. The change of location adds an extra layer of difficulty, as it requires us to change the mental comfort of knowing the terrain beforehand and adapt to a new space: La Farga del Hospitalet. It is undoubtedly an ideal venue for the BBF thanks to the many additional facilities that we can offer to our public, specially an increase on capacity and the comfort associated with a place that was designed for large events –e.g. toilets, air-conditioning.

But today there is something else to talk about. Less than a week away from hearing the bell tirelessly ringing whenever a new keg is tapped, it is high time for me to present the Parallel Activities Grid of the 2017 Barcelona Beer Festival here in the English version of the blog.

"In 2017 the activities offer grows, with three different rooms for an even…

The price of beer...

A year ago, Arriaca surprised us all with the launch of their beer in cans. Rubia, IPA and Vikingathor -a Boris Brew beer now made by San Frutos- were presented as the first canned Spanish craft beers, and gained much attention and praise: for the format, of course, but also for its quality. Nevertheless, I am bewildered to observe that the thing that seemed to me most revolutionary about it has been overlooked by most comments even one year later.

"The price of our beer is increasingly lower, even when it gives more likes and visits to say the opposite"

Barcelona Beer Challenge 2017

For one more year, the Barcelona Beer Challenge has held its evaluation weekend in the taproom of Edge Brewing, in the Poblenou neighbourhood. This is the second edition of the contest, which has experienced a 51% growth in terms of participation compared to 2016, with 756 beers from a total of 203 breweries: 'a huge success', says Àngel Tarriño, director of the contest. The most optimistic estimates foresaw an increase of about 20%. One can therefore take for granted a good competition to reach the individual awards of the different categories, and a tough battle to win the prize for best brewery, obtained by Cervesa Montseny last year, and best new brewery.

"The result of the contest will be presented on Saturday March 25th, at the Barcelona Beer Festival 2017"

A transparency exercise...

I read with interest about Tempest Brewing Co's future plans in The BeerCast. I met a good part of their team while preparing their Meet the Brewer session at the Barcelona Beer Festival in 2016, and I enjoyed some varieties of their beers. After all, it does not come as a surprise that they are doing well.

However, the thing that leads me to write the present post is the initial reflection by colleague writer Rich Taylor, and what actually reveals the disclosure of this information by the Scottish brewery: a growing tendency to communicate on internal affairs and strategies. A good transparency exercise.

"In these changing times of breweries controlled by investment funds, effective communication with the consumer is key"

'Dando la Lata'

As pointed out in the 2016 summary post, last year we witnessed how cans began to gain ground on the shelves and fridges of our favorite beer stores and bars. We even saw the first cans of Spanish craft beer.

Possibly one of the local actors that has placed a higher bet on cans until now is a distributor, Crusat, which currently has an extensive portfolio of beers in this format. That is why they have recently launched a campaign for the general public: 'Dando la Lata' -a set phrase in Spanish that would literally translate as 'Giving the Can', meaning hassling, or causing inconvenience-. Their aim is to get rid of certain widely popular beliefs about this kind of packaging, while praising its virtues. A good initiative that will certainly benefit them, but that will also benefit others. So good for it.

"For me, the main advantages of cans are comfort and conservation, in that specific order"

Barcelona Beer - Locals' Choice 2017

So here's the third instalment of this yearly post series, whose goal is to make good recommendations to people living in or coming to Barcelona with beer thirst. Since I have never liked to give my personal tastes too much importance when writing, I came up with the idea to make a selection of good local beer according to the taste of people I trust. Hence, two years ago the Barcelona Beer Locals' Choice was born -you can read more about how I organise the whole thing in the tab 'What to drink in Barcelona', from the menu above-.

"The list comprises a selection of 19 local beers, highlighted by distinguished Barcelona drinkers"

The battle is on...

Not even half a week after publishing, my previous post has already become obsolete. Just like last year, it seems we will keep reading the economy press, as AB In-Bev is still hungy and has recently launched a new message of ambition to the European market. In December 2016 they announced the landing of Goose Island pubs -at least in the UK-, but just yesterday we could read that their last move was the buyout of Cervezas La Virgen -Spain-, through the investment fund ZX Ventures.

"AB InBev has some work ahead. We can expect profound changes"

2016, a significant year...

Despite the almost absolute absence of posts during most of last year, I have been just as connected to the beer world as in previous years. That has allowed me to continue visiting places and talking with people, exchange opinions and experiences, drink lots of interesting beer and, of course, reflect on the industry, its direction and the evolution of our local scene.

The previous one has been a very complete year; full of everything. It is for this exact reason that I chose to start posting in 2017 with a review of all those events and trends we have witnessed. Which at the very least will make us remember 2016 as a significant year.

"Consumers enjoy a better quality and variety on their glasses; in the long run we will better assess what this concentration means for the industry"